Welcome to my blog

Yuchen as an Observer ;)

This is where I collect the thoughts that refuse to leave my mind :)

Writing has always been the clearest way for me to think. It forces me to slow down, challenge my own assumptions, and organize ideas that would otherwise remain vague. More than anything, this space is a record of that process.


A reflection on how AI is reshaping design, and what continues to matter.

(January 2026)

What innovation really means in mature industries?

(March 2026)

Aesthetics? Functionality? Sales? Or…?

(April 2026)

Why designers sometimes struggle to understand each other…

(June 2026)

Where similarities come from?

(June 2026)

Hum, this is a strategic case study. So you need to ask me for the password.

(July 2026)

Why do we make the wrong decisions even with the "right" research?

(August 2026)